9 Best eCommerce Promotions ideas For Online Store To SkyRocket Sale
Are you looking for eCommerce Promotions ideas? Promotion Ideas are really important for all e-commerce website to increase sale. With increasing competition in the market globally, getting sale without offers and promotions is quite difficult. When you look at big tech companies like Amazon or Alibaba almost every day they run sale And offers.
After the COVID-19 Pandemic, eCommerce has boomed immensely. Online retailers have reached to peak for the last 12 months and so have the competition between them. Becoming creative with marketing is now a mandate for every eCommerce business whether it’s a newcomer or an existing business. Every merchant is looking for creative ways to promote their products and services.
So, here are some effective ideas to promote your eCommerce business and these will going to Boost eCommerce store Sales
- Percentage based discounts
- Buy-one-get-one (BOGO) offers
- Quantity discounts
- Free shipping offers
- Influencer marketing
- Content Marketing Ideas
- Free samples
- Competitions and Giveaways
- Flash sales
- Customer loyalty program
1. Percentage based discounts
Percentage based discounts on products could be great eCommerce Promotions ideas. Offering a discount on your products is a great way of attracting new customers and boosting your sales without holding a huge marketing campaign. Humans are enticed to buy products that are available at discounted prices. Giving a discount is an excellent way to grab a customer’s attention and to enhance customer’s satisfaction.
You can try different percentage depending on your profit margins. You can offer these discounts either site-wide or to a specific category of products.
2. Buy One Get One (BOGO) Offers
Everybody loves free stuff, isn’t it? Buy-one-get-one offer entitles your customer to get the second item absolutely free. It pushes the customers to make an immediate purchase that boosts your engagement rate. You can try giving BOGO on the slow-moving stocks. Hence, BOGO not only results in higher sales and increased conversion rates but also gives you an opportunity for stock clearance. You can easily add bogo deals with Advanced Coupons Plugins If you have any plan to set up your refer to our articles ” How to Create Buy One Get One Free offer in WooCommerce (Bogo deal) “
3. Quantity discounts
Quantity based discounts are another way to increase the size and value of customers order. This not only helps in attracting new and existing customers to your products but can also be used for stock clearance purposes. You can offer a percentage-based discount or a buy-one-get-one offer to the customers on buying a set quantity of products.
4. Free shipping offers
It’s no secret that people love freebies, be it free products or free shipping. Shipping charges during the checkout process certainly increase cart abandonment. Free shipping isn’t only recommendable but has become a necessity nowadays. Research says 70% of customers want to see free shipping during the process of checkout. Providing free shipping gives your visitors confidence that the price they see for the product is the final price and they won’t be caught off with any additional charges while opting for checkout and that’s where you can bypass your competitors and win new customers.
In a nutshell, to provide free shipping to your customers, you will need to rethink your pricing policies and formulate an appropriate plan accordingly. Free shipping leads to an increase in average order value, higher conversion rates and helps you build your brand loyalty.
5. Influencer Marketing
With the digital landscape shifting rapidly, influencers are all around in the buzz. Influencer marketing is a marketing strategy where an influencer having a strong brand reputation and a large number of genuine followers endorse your product and create content on their social media handles which in turn helps in building your brand awareness and boost your eCommerce website sales. Influencers provide you with a pre-qualified audience for your products and services and also help you build credibility and long-lasting trust with your customers. Influencer marketing, if executed wisely can be incredibly beneficial for your digital store.
6. Content Marketing Ideas
Content Marketing ideas play an important role when we talk about Online website promotion. When we write quality content on our website it will derive 1000 visitors from the google search engine. Ultimately your website search engine rankings improve. Even Content Marketing help in getting your website exposure in social media. People tend to share your content on social media platforms if they find it useful and worth it. hence, you can use it as an effective marketing tool to enhance your brand value and increase sales.
7. Free samples
Giving away your products for free may sound a little daunting, isn’t it? But free samples help you generate a lot of sales over time and could be top eCommerce Promotion ideas. You can use free samples to attract new customers, introduce a new product to the existing and prospective customers, impart knowledge about the types of products you offer and to foster relationships with your existing customers. It may be a strain on your pocket initially but it brings you great outcomes for your business. Free samples work as an incentive when customers want to buy large amounts. It is also a very powerful tactic when there are lots of perishable stocks on the shelf.
Using free samples appropriately could make you a real winner.
8. Competitions and Giveaways
Competitions and giveaways will be a great marketing strategy if used for promotional campaigns as everyone is incentivized by the prospects of winning appealing prizes. Contests are one of the most engaging eCommerce Promotions marketing tactics you can leverage to capture the attention of your targeted audience. Additionally, it provides you with an opportunity to showcase your products to a wider group of people. Social media contests are in limelight nowadays as they provide greater exposure than many other platforms. Further participation can be increased if you choose a winner by the number of entries they refer by providing a referral link.
Giveaways help you grow your brand at a faster pace, give new leads and increase conversion rates. Giveaways are found to yield a conversion rate of almost 30%, and that’s huge.
9. Flash sales
Flash sale is a high-value discount or promotion offered by an eCommerce store for a short period of time. This entices the customers to buy immediately rather than waiting out to ensure that they do not miss out on the sale. Flash sales are really effective marketing strategy if you trying to sell out-of-season stock or slow-moving product lines. It is also a great strategy for building your brand awareness and rewards you with higher sales and greater conversions. If executed properly, your business can leverage huge returns from flash sales. You just need to keep in mind a few guardrails while planning a flash sale.
- Determine the goal of the sale, whether it’s for raising awareness or for stock clearance purposes.
- Your discounts should offer big savings to the customers that they probably can’t find elsewhere.
- Be punctual and keep the time frame short which will entail a feeling of urgency to your customers. Ensure to turn off the sale as and when promised.
- Give your customers a positive customer experience that will help them return to your company.
10. Customer Loyalty Program
Customer loyalty program as per my concept is the most creative marketing idea for promoting any online store. As an eCommerce owner, you can try offering customer loyalty programs to your loyal customers to encourage loyalty and foster long-term relationships.
It can also include providing non-monetary values to your customers which creates a sense of loyalty and bring them back to your business.
Conclusion – We discussed all the possible eCommerce Promotions ideas so that you can easily increase Online Sales.