8 Best Email Marketing Services Compared 2023
Are you planning to connect your customers by sending emails, Newsletters and are confused about which is the Best Email Marketing Services? Then this article is specially written for you almost most popular email marketing platforms.
The marketing campaign is not only limited to sending newsletters. You can do many things using emails. Like you can send products related notifications in eCommerce, Signup, login id and password details with proper tracking. Nowadays many people are also using it for fundraising campaigns and Ngo.
Why Email Marketing?
Digital Marketing, especially email marketing has emerged as one of the most effective ways to establish your business and website. Email marketing might be considered as an old marketing technique but one cannot deny that it still shows a positive trend of growth over the past few decades.
No wonder why it is the first choice of many companies for the promotion of their products, a sure shot way to keep customers and prospects updated regularly.
The case study done by Gigaom and Extole gives all reasons for Email Marketing to rule the marketing world. The survey was conducted on 300 respondents and it proved that about 86 percent of respondents use email regularly.
Also, as per the ExactTarget survey, 95 per cent of the customers are online buyers and 91 percent out of them use emails daily.
Thus, in simple terms, if you want to create a targeted and effective way of reaching your customers regularly, Email Marketing is the answer. And to be able to use this as your prime marketing tool you must be wondering.
Feature You need to check before Choosing the Best email service?
Since there is an overwhelming number of email marketing services providers available in the market; it is quite obvious that one may get confused. The most popular one might not be the one that suits you the best. So, before you zero down to any one of them, you must consider few basic points :
- Cost – The tool that you are investing in must fit your budget.
- Ease of Use – The service you have opted for is easy to work with or user-friendly.
- Features and Automation Process – How the automation process of the tool works on the campaign and if it suits your requirements?
- Industry – Some services are industry-specific. Hence, the tool that you choose must support your requirement.
- Integrations – What are the platform it supports like WordPress Shopify and another eCommerce platform. Will it support other CRM software.
- Support Team – Is the Service Team accountable and answerable as per your needs?
Note – You should never use free email service providers because they failed to maintain high CTR with less delivery rate of email in the inbox. Almost of those free server provider email landed into spam box. Such niches are Affiliate marketing, Real estate, Multi-level marketing, loans and Mortgages, betting or gambling, or any health-related products
So let’s have the list of best Best Email Marketing Platforms for your business are as follows:
1. Constant Contact
Constant Contact is the most favored email marketing service for small businesses. They offer a good number of guides and user manuals which are very helpful for first-time users. On getting started with Constant Contact services.
You will be instigated to choose your industry and previous exposure, and based on this selection criteria you will get customized content, numerous templates and advertisement ideas to help you hype your email marketing campaigns.
They offer a vast array of support through live chats, discussion forums, and emails. Thus, creates a robust learning experience. You can easily track the open and click-through rate for every campaign from the dashboard. The inbuilt EventSpot Tool helps to schedule events and spread them using emails and posting on other related social platforms.
Support – Call (+17814728120 ) or chat
Supported Platform – WordPress, Facebook, outlook, Hootsuite, Salesforce, Shopify, and 400+ apps Extension
Pricing – They offer a 60-day free trial (while most of the email Companies offer a 14 to 30-day trial). After the trial is over the subscription starts at $20/month for 500 subscribers.
Price – Email – $20/Monthly (3 User), Email Plus – $45/Monthly (10 User)
AWeber is best suited for email marketing tools for ECommerce and small businesses. Offers a good experience to all marketers in general, especially the starters. Quite easy to work with, its drag and drop builder helps to build customized templates and email newsletters. AWeber, an excellent tool to automate email sequences and sign-up forms that are device friendly.
Support live chats and all ticket-based emails. About 100,000 small businesses are using AWeber to drive their email marketing traffic.
Support – Chat , Phone (+1 215-825-2196 )
Pricing – Just sign up for a 30-day free trial and avail yourself of all the premium services to boost your email list. The subscription starts at $19/month for up to 500 subscribers.
Price – Pro – $194/annually (500 Subscriber)
GetResponse is the privately best email marketing software for beginners. Available in 21 languages worldwide, a multilingual software. The attractive and contemporary user interface and hence beautiful email newsletters boost up the email marketing campaign.
Wrapped up with many online marketing features like creating and hosting webinars on your site, building attractive landing pages, etc; GetResponse helps to augment your business to new heights.
Support – GetResponse also issues videos and courses that guide you through different and untouched aspects of email marketing. Support is provided by live chat, email
Supported Platform – 125 Supported apps integration which means they support almost a major extension
Pricing – You can sign up for a 30-day free trial and a $15/month subscription after that.
Price – Basic – $15/Monthly (1 Site), Plus – $49/Monthly (3 User), Professional – $99/Monthly (5 user)
4. Active Campaign
Best suited for Enterprises, ActiveCampaign is yet another quick, easy and best email marketing software for beginners. The service is an excellent blend of CRM and sales with newsletter marketing: that allows you to send tailored messages (both emails and SMS) to individual customers. 75% of the audiences prefer SMS over any other method of promotions, ActiveCampaign gets an edge here.
You can easily create fascinating email campaigns using its drag and drop builder. An excellent tool for running data-based campaigns, categorizing your customers on a priority basis, designing custom sign-up forms, conducting A/B tests, and many more. Support is provided by email and live chat. Weekly training webinars are an added advantage. Guides are also available to get you through the features.
Support – Chat , Phone (+1 (773) 904-0945 )
Supported Platform – Shopify, WordPress, Paypal, Facebook, and 250 More extension
Pricing – Also, one of the most affordable email service Provider initially offers a 14-day trial, and later the subscription starts at $17/month for as many as 500 subscribers. Other plan types include Lite, Plus, Professional, and Enterprise.
Price – Lite – $9/Monthly, Plus – $49/Monthly, Professional – $129/Monthly, Enterprise – $229/Monthly
ConvertKit is the most talked-about email marketing software for bloggers, podcasters, YouTubers, and publishers – the online content creators. Offers extensive support to bloggers to develop their list and display it on social platforms.
ConvertKit comes with excellent detailing technique and helps to get crisp data on new subscribers and the blog that draws maximum traffic. Apart from the usual web forms, automation, and broadcast (email relay), ConvertKit has a devoted section for email promotions.
Excellent functionality and user guides give an easy hand in developing automated email drip segments.
Support – Support ticket
Pricing – ConvertKIt comes with a free 14-day trial and the pricing starts at $29/month for up to 1000 subscribers.
Price – Creator – $29/Monthly (1k Subscriber), Creator Pro – $59/Monthly (1k Subscriber)
SendinBlue is a boon email marketing tool for beginner marketers who have no prior knowledge of designing a market campaign. Over the years it has emerged as the best and most trusted source for sending transnational email services. An excellent blend of transnational email with newsletter marketing and hence worth appraising. SendinBlue Is the best solution email platform for affiliate marketing.
Some key features of SendinBlue are viz. Visual development of email with the drag and drop technique, well-designed email marketing templates, management of leads and shuffling them between the lists, report scrutiny, API, and ease of integration with third-party tools. Other unique features like SMS sending, email marketing automation, transnational email & SMTP along with landing page builder are worth mentioning.
Support – Email and documentation
Supported Platform – Prestashop, Zoho, Drupal, WordPress, And 45 other extension
Pricing – SendinBlue sets a unique pricing concept wherein you can have a cost-free account with unlimited contacts but the number of emails cannot exceed over 9000/month. The premium plan comes for $19/month for up to 40,000 emails/month. However, you can purchase SMS credits that have no expiry date.
Price – Lite – $20/Monthly (10k Email), Premium – $55/Monthly (20k Email)
Drip can impart a robust marketing experience to the eCommerce merchants by transforming the site visitors to customers and subscribers, Drip is the ultimate solution if you want to have a profound impact on the subscribers. Unlike any typical email marketing service, it has the potential to perceive the right time to send emails to visitors and decipher their purchase traits.
The email marketing automation helps to send you emails based on activities like welcoming first-time users, reasoning and providing solutions to those who abandoned their cart and prompting the visitors who clicked on the link, etc. Their exemplary integration techniques help you send text messages and display Facebook ads. Drip also helps to build up sequential emails for a single marketing campaign.
Support – Email and Support Forum
Supported Platform – Magneto, 3dcart , WooCommerce and 140+ more extensions
Pricing – Drip can be used for free up to 100 subscribers. After that, you will be priced $49/month for up to 2500 subscribers.
Price – 500 Contacts – $19/Monthly
8. Benchmark Email
Powerful yet simple email marketing service equipped with advanced technologies. The key features include customized and responsive templates, Google analytics tracking, unlimited email sending options, ease of sign-up forms, and email management. Other added features that teams up are A/B testing, automated email follow-ups, automated website engagement, etc. The latter is a part of paid services though.
Outstanding drag and drop techniques, live editing, photo editing are probably the best in email marketing techniques.
Support – Live chat , Call +1 800 430 4095 , Email
Supported Platform – Gmail, Woocommerce, Paypal, Zoho, and 65 more apps extensions
Pricing – Benchmark offers a flexible pricing method where you can pay as per your listings. The cost of a medium-type subscription is $13-$27/month for up to 1500 subscribers and unlimited email service. Large,extra-large, and massive pricing are also available.
Price – 500 Contacts – $15/Monthly (Unlimite Mails)
So let’s compare top Email Marketing Services Constant Contact VS AWeber VS GetResponse VS ActiveCampaign VS ConvertKit VS Drip
|Email Landing Pages|
|Free Email Marketing Templates||Unknown||700+||500+||30+||3||5|
|Drag and Drop Editor|
|RSS to Email|
|Subscriber Tagging / List Segmentation||High|
|Software Integrations||WP, FormStack, Salesforce, etc.||PayPal, WP, GoToWebinar etc||PayPal, Magento, Drupal, Joomla, Slack, etc||BigCommerce, PayPal, Stripe, ClickFunnels etc.||WP, Optinmonster,Zapier, Instapage etc.||Shopify, Magento, WooCommerce, Authorize.net, etc.|
|Social Media Integration|
|Stock Image Gallery||6,000+ Premium Photos||5,000+ Premium Photos|
|Split A/B Testing|
|Support||24/7 – Live Chat, Phone Call, support forums, Video Tutorials||24/7- Email, Knowledgebase, Video Guides, Webinars, Chat||24/7 – Live Chat, Tutorials, Email||24/7 – Live Chat, Training, Support Center||Contact Support, Workshops, Articles, and Guides||24/7 – Email, Knowledgebase, Support Forums, Guide, etc.|
|Free Trial?||30 days With a Credit card||30 days With a Credit card||30 days Without Credit card||14 days Without Credit card||14 days With Credit card||14 days With Credit card|
|Moneyback Guarantee||within 30 days||within 30 days||Because they offer 30 days Free trial without a Credit card||Because they offer 14 days free trial without a Credit card||within 30 days||within 30 days|
|Email Service||PRICING||SPACE: Only Valid With Constant Contact||USERS||SUBSCRIBERS|
|Constant Contact||$20 /month||1 GB File Storage||1||Unlimited|
|$ 45 /month||2 GB File Storage||10||Unlimited|
In our blog, we have tried to discuss all the significant aspects that you must know before narrowing down your search to that one Email Marketing platform that is apt for your needs. But, If you are still confused then you must try GetResponse. I am sure you won’t be disappointed. Feature-wise, it is a strong contender and offers a generous 30 day trial without credit card details. AWeber can also be a very good choice with its great features and awesome list segmentation attribute. Activecampaign is best suited for affiliate markets and Bloggers. It’s my personal experience Activecampaign has the best support team. Or whichever you choose all are good do lets me know which one you recommend.
Note – For better email collection we recommend you to use Best lead generation Plugins