What is Email CTR And How to Improve It For Best Result
Before We discuss what is email CTR And how we can improve Click Through Rate let’s have some basic discussion. Email Marketing holds an edge over other market strategies as it reaches the customer’s inbox directly. But at the same time, We should know whether the email is getting or not.
Even if the email click-through rate are indicating an ascending trend, one often meets the challenge of maintaining its upward graph. Before we discuss the factors that affect Email click rates, let’s probe into a few definitions, formulas, and statistics.
- What is Email Click-Through Rate?
- How to Improve Email Click-Through Rate
- Now we should know How much ctr for email campaigns is good?
What is Email Click-Through Rate?
Email click-through rate is the ratio of email clicks concerning the total number of emails delivered. Many factors affect the Email Click-Through Rate Like title, design, content, time of delivery, etc.
Email CTR Formula = (No. of clicks/No. of delivered emails) X 100
How to Improve Email Click-Through Rate
If the recipient has either enabled the images in the email and/or clicked a link in the email. The latter is also termed as Click Through Rate (CTR) and about 70% of the marketers track the success of email marketing through CTR. Since CTR is a vital measuring tool for any marketing campaign, we should discuss how to improve the email CTR value are as follows.
1. Pertinent Content
The content is the soul of any email campaign. Relevant content ensures a healthy response from the reader and hence triggers the CTR. Hence, the content must be appealing to the customers.
2. Impact Relevance
Even if the subject line is appropriate and the content is strong, it misses the recipient’s click. This is because the email campaign lacks segmentation. It is quite essential to segment the reader’s list as per the interest. Especially with the new EU privacy General Data Protection Regulation (GDPR) that came into effect in May 2018. GDPR will have a fair impact on marketing and change the communication strategy between the marketing representatives and customers.
A tailor-made email such as one with the name of the reader in the subject line has more chances of a click than a generalized one because it gives the feeling of being personal and targeted.
4. Shooting more emails
More number of emails per month ensures a direct relation with the CTR. An increased frequency of email can be easily achieved by incorporating a sharing icon in the email. This ensures that more prospects get access to the email and hence positively impact the CTR in the future.
5. Device-friendly designs
Since most of the emails are accessed through mobiles, utmost care must be taken to provide user-friendly emails that can be opened on any device without any hassle.
6. Incorporating links to the email
The presence of relevant links in the email helps the users to access vital information at one touch and hence increases the chances of click through the website.
7. Unblock images
If the images in the email are not blocked, it can attract a better click-through because the images are explanatory and give the reader a better insight.
Few other factors affect the CTR like the time of the day the email is sent out, positioning of the links, and even the length of the email.
Now we should know How much ctr for email campaigns is good?
If the CTR is around 2% then it is considered average. But anything between 3-5% is considered fairly good as per the metrics.