How much CTR is good for AdSense?
Before I start explaining that How much CTR is good for Adsense. It is necessary that we should know first what is CTR ? and why it is important for marketing?
- Click-Through Rate (CTR)
- Why Good CTR Value Is Important For Marketing?
- Factor Affecting CTR
- What Is a Good CTR?
- Does High CTR Is Good?
Click-Through Rate (CTR)
CTR is the ratio of the number of clicks on an advertisement to the number of times that page containing the advertisement is viewed. So from here, we will derive its relation. CTR can be defined as click rate which is equal to the number of times a click is made on the advertisement divided by the total impressions
For example – If you are running an advertisement on your website which gets you around 10 clicks and 100 people saw that advertisement on your pages so CTR will be 10%.
Why Good CTR Value Is Important For Marketing?
CTR plays an important role in retaining advertisers and generating money. That means if you or your company failed to get high CTR the advertisers will run away because they will not be getting much revenue. Generally, it is considered that the higher the CTR the more effective is the marketing campaign which drives more traffic to the advertiser’s product/page. if your CTR is less that means you need to change that advertisement technique.
Factor Affecting CTR
CTR is highly dependent on the position of the advertisement and the correct advertisement on the related page.
For example – If someone is searching for XYZ books and he is getting advertisements about a mobile phone for sure he won’t click unless and until that advertisement is related to books. That’s why Google always shows relevant advertisements related to your interest which helps in getting high CTR. Actually, that works on the function or keyword. Google runs advertisements depending upon users’ search interests.
What Is a Good CTR?
In my opinion, CTR for a good AdSense will be around 3-6%. For ads well placed on the 1st screen, CTR can get even be higher. On average bloggers get 1%-2% CTR. For YouTube, you may get an average of 3-6% CTR.
Does High CTR Is Good?
No, a CTR value of more than 10% is not good because sometimes some hackers target home pages advertisement to take down your ad-sense account. You might be thinking why they are doing this? Do they get any benefit from my Adsense account? No, they are not getting any benefit but they want to take down your profit actually they want to attack your website and they failed so they are attacking your ad-sense account. If your website Adsense gets attacked in that case your CTR value will be more than 10%. They basically create bots to target your home page advertisement. If you ever see your CTR value going more than 10% than remove ads from home page or else you might lose your ad-sense account. Now I hope that you have come to know how much CTR is good for Adsense.
I hope you are able to judge how much CTR is good for Adsense. This was my search about CTR comment and CTR value. If you have a different opinion or comments then do let me know. We appreciate your feedback.